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Outcomes - Diploma Marketing
Goal:
The goal of the program is to provide the graduates with knowledge, skills and confidence that he\she requires in order to perform effectively in high competitive marketing and professional selling environments.
Objectives:
This program will familiarize the graduates with the different concepts and skills in both areas of marketing and professional selling, as well as enriching the graduate with the knowledge of the challenges of applying these concepts in a dynamic marketing and professional selling environments.
Learning Outcomes:
Graduates will have the ability to:
- Define and explain the language of marketing and selling
- Illustrate how marketing and selling fundamentals are applied in realistic business world.
- Analyze the changes and challenges in the marketing and selling environments.
- Apply marketing techniques for effective communication, persuasion and listening presentation graphics and multimedia software.
- Communicate effectively in English both orally and in writing in professional settings.
- Work individually and in a team environment in an effective way.
- Recognize professional and ethical responsibilities.
- Analyze marketing and selling issues logically and creatively.
- Work in multi-disciplinary projects.
- Make effective use of available information technologies and information sources.
DEGREE AUDIT PLANS
Diploma Second Year - Marketing