Industrial Marketing Students Visit Sun Packaging Company


Aligned with the Department’s objective of transforming traditional student assignments into practical assignments by 20%, the Dip II Industrial Marketing students visited Sun Packaging company as part of their assignment plan. The students discussed their queries related to the customer segmentation portfolio and CRM software with Mr Vishwanath, Mr Waleed, Mr Shankar, and the CEO. Based on their discussions, they collected information. The discussion was enthusiastic and fruitful. The students appreciate such a learning experience as they better understand industry-specific requirements, market dynamics, and the importance of innovation and adaptability in a competitive environment.

Later in the visit, the students toured the manufacturing unit and got real-life experience of an automated production process with quality control checks.

This activity is undertaken to allow students to engage with professionals to gain insights into the areas of their assignments. Dr. Shantanu Shekhar accompanied the students for the visit.