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Spectrum Solutions Discuss Emerging Trends in Digital Marketing for CEBA Students
BSThe College of Economics and Business Administration’s (CEBA) Industrial Link and Community Engagement Committee in collaboration with the Marketing Unit organized a guest lecture session for the Advanced Diploma in Digital Marketing students on 15 November 2023.
The topic was “Emerging Trends in Digital Marketing” where students learned about new developments in the digital world from guest speakers: Mr. Yaqoob Al Abri, Founder and CEO of Spectrum Solutions, Mr. Saiju Victor, the company’s Director of Sales and Marketing.
Mr. Saiju focused on digital marketing concepts, crucial abilities, and applications such as Google Analytics, Semrush, MOZ-SEO, Social Bakers, Behance.net, Pinterest, Photoshop, Illustrator, and Canva. He also emphasized the importance of students focusing on content writing using Chat GPT, BARD, JASPER AI, GIST AI, GINGER, and language tools.
The guest lecture received a positive response and participation from the students. The event ended with a Question-and-Answer session where students actively interacted with the speakers and asked relevant questions.
Mr. Aatif Al Balushi, HOS – Marketing, CEBA felicitated the speaker a certificate.
